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Senior Digital Marketing Executive

The Company

EarthSense was formed with the sole aim of enabling the world to understand and solve its air quality issues. We intend to help by providing the most detailed global air quality information, showing real-time exposure and actionable future forecasting that enables decisions and mitigation, for the betterment of human health.

Providing a number of data, software and hardware services, our dynamic team has unparalleled air quality expertise in sensor design, pollution modelling and analysis and we use this to provide advice and support to government and industry globally.


Air quality is a fast-growing area of concern and EarthSense has helped the likes of BBC and ITV promote the dangers of breathing poor air, along with all of our blue-chip, global clients who are taking positive steps to reduce air pollution.

As an outcome of our fast growth, we are looking to recruit a number of highly capable and ambitious individuals, who will enable the next stage of our business evolution, establishing key positions in our exciting company.

As such; we are looking for a experienced individual with a strong background in digital marketing who is able to maintain and develop our leading brand presence, nurture and create relationships and market our business through digital channels. We are looking for the individual to take our products and services to the next level, developing the website and customer journeys into a high conversion digital shop front. Working with the wider commercial team, you will have freedom to express yourself and given an opportunity to deliver on your ideas and creativity.


The role will be working closely with our existing Marketing team, who hold a driven aspiration to be the leading air quality services provider in the market. We are looking for someone to bring ideas and passion, as well as having sound technical digital skills and experience in digital services to come on this journey with us.

Job Details

Job Title: Senior Digital Marketing Executive

Post details: Full Time

Salary: £35,000 - 45,000 per annum dependent on experience

Location: Leicester, UK / Hybrid working 
Start date: Immediate (flexible depending on candidate)

Key Accountabilities

  • Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM)

  • Building and maintaining a brand’s presence across multiple social media channels

  • Creating, executing and monitoring marketing campaigns and managing digital marketing budget

  • Collaborating with Marketing Executive and sales team to improve marketing results and messaging

  • Measuring key performance metrics, including; conversion version rates, engagement, and return on investment (ROI) from ad spend

  • Coordinating with the wider commercial team to identify innovative growth strategies

  • Preparing reports on the performance of marketing campaigns (as required)

  • Feeding into and contributing to the overall sales and marketing strategy

  • Using Google Analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.

  • Work closely with the product team on go-to-market product launches and product updates (as required)

  • Own the development of the website, using your skills to ensure the website meets the strategic goals of the business.

  • Reviewing website content and navigation effectiveness, working to identify and make improvements to drive engagement and enhance customer journeys.

  • Work with the wider commercial team to ensure consistent tone of voice, brand look and feel of website content.

  • Identifying opportunities to create new content or to improve content and navigation that will drive increased engagement with a focus on user experience

  • Lead Generation through effective SEO and Marketing CRM management

  • Monitoring key competitor and market activity and making recommendations for improvement where necessary.

  • Use Insightly Marketing CRM to design and implement relevant KPI tracking and overseeing the delivery of MI reporting of website traffic across sites and ensure customer journeys and mailing lists are kept up to date, with assistance from Marketing Executive

  • Lead bi-weekly marketing updates

  • Lead and mentor Marketing Executive

Knowledge, Skills & Experience

  • 3-5 years’ experience in a digital marketing role

  • Line management and mentoring experience (desirable, not essential)

  • Experience in working within the services sector and with digital services including SaaS, DaaS, (desirable, not essential)

  • Experience of improving and evolving and creating high quality websites, you will need to be doing and not briefing an agency.

  • Great interpersonal and communication skills to build and maintain relationships

  • Excellent organisational and planning skills

  • A starter and a get-stuff-done attitude

  • Attention to detail is a must

  • Ideally you will want to develop and stretch yourself

  • Ideally full clean driving licence

Soft Skills Sought

  • Driven and self-motived

  • Confident, influential, and articulate

  • Pragmatic and creative thinker

  • Comfortable in a fast-paced SME environment

  • Comfortable helping with any tasks

  • Strong personal integrity

  • You will be a confident self-starter, proactive in your approach, who thrives working on your own initiative.

  • Good cultural fit within the team and personable

  • Can communicate highly technical information to a non-technical audience

Our Values

  • Thought Leader - we introduce disruptive technologies to accelerate sustainable urbanisation.

  • Passionate about what we do – We genuinely care about the air we all breathe. We’re here to make a difference for every future generation to come.

  • We care about our customers – We look after our customers and ensure they are delivered the best service that we can provide.

  • Collaboration is key – We work closely with all our peers achieve shared goals.

  • Exceptional innovators – We look forward, seeking new and improved ways of doing things, keeping abreast of new technologies available to us.

Interview Process

Short-listed candidates will be invited to an interview process at our offices at Space Park Leicester.


The interview will include a hands-on challenge and the requirement to demonstrate previous experience at an appropriate level.

EarthSense is an equal opportunities employer and is committed to the safety and wellbeing of all.


​Application is by CV and covering letter, applications with no CV will be disregarded.


Please email a CV and covering letter to: stating the job reference.

Applicants MUST already be eligible to work in the UK.

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